Journal

Back

Opinion

SMEs - Power up rather than power down during an economic crisis.

In the UK three fifths of employment is down to small businesses – they are the engine of our economy. As we enter economic crisis how will you ensure competitiveness and differentiation in your sector?

More SMEs are seeing brand and marketing as a strategic tool to help solve the challenges they face today and tomorrow. They are engaging strategically driven brand experts like Emersion to improve their visibility and business performance. Using proven methods to establish their purpose, value and role in answering the challenges of their sector, finding out what their customer really wants from them is the first step.

SMEs need to have their customer at the heart of their reason for being. In such companies, external communication moves from a traditional messaging role to become the driver, a central role in the orchestration of not just customer touch-points, but of future direction and growth.

The essence of brand design is not just the visual, not just for decoration and aesthetic pleasure, its is seeing and making tangible choices that effect business success. Interacting and understanding the impact of your offer allows you to make informed decisions that lead to better outcomes. We can take you on a proven process taking a cold look, revealing the good the bad and the ugly. But we don’t just leave you there, our extraordinary instinct and capability allows us to model and find solutions for your future business. Sharing and engaging with your organisation and future customers, in order to learn how the business will work and how to improve it before you invest and deliver. A future with reduction of risk and increased business success, that’s something you’ll want to be in on.

Imagine a partner who helped you understand your markets need, and together you found solutions to address it, then had the know-how to deliver branding and communication outcomes to ensure real impact.

You don’t have to imagine such a partner. It exists in Emersion.

It’s time you powered up!

Top

Our use of cookies

Some cookies are necessary for us to manage how our website behaves while other optional, or non-necessary, cookies help us to analyse website usage. You can Accept All or Reject All optional cookies or control individual cookie types below.

You can read more in our Cookie Notice

Functional

These cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytics cookies

Analytical cookies help us to improve our website by collecting and reporting information on its usage.

Third-Party Cookies

These cookies are set by a website other than the website you are visiting usually as a result of some embedded content such as a video, a social media share or a like button or a contact map