Recently returned from several years working in Melbourne’s thriving creative sector, brand and design consultant Tim McAllister has launched Emersion Studio.

Based in Co. Antrim but working with international clients and some of NI’s most ambitious organisations, Emersion offers a deeper approach to branding – one that delivers sustainable business success and fuels clients’ future growth.

“It’s a more strategic way to think about marketing in general and design in particular,” said Tim at the launch of the new venture. “Branding is too often seen as something that happens at a distance from an organisation’s core offering, but we flip that on its head – making the brand a powerful business tool that actively contributes to success. Putting it at the heart of a business model creates a unique momentum and a clear competitive advantage. It has the power to transform how a business thinks and behaves.”

Emersion is a rebrand too, encompassing a collective of creative talent gathered by Tim during his 20+ years in the design industry. It’s a focus for multi-disciplinary collaboration, each team assembled to meet the specific requirements of every client’s brief, scaling up or down depending on the size and location of the branding challenge.

Expanding from a one-man operation to a full-blown virtual agency prompted Tim to establish Emersion. It creates space to grow, collaborate and offer a more complete service to clients. It also creates an environment where ideas that challenge convention and change business trajectory are more likely to emerge. It’s a higher level of thinking and experience that gives clients the strategic focus they need to become sharper, stronger and ready for growth.

Our ideas change things. They fix business problems. They motivate, inspire and reveal new opportunities for growth.